Tag Archive for 'Google tools'

Adsense Manager

Published
by
Chalupa
on March 24, 2008
in Add-Ons and Plug-Ins and Getting Started
. 0 Comments

If you started using Google Adsense or already are, I hope you’re not copying and pasting the ad-code into custom text boxes for your blog. There are several plugins out there that make the job so much easier. One I finally settled on using is Adsense Manager. Other than installing, you’ll just need to copy/paste your Adsense account number under Options…Adsense Manager.

Once you do this, you can go to Manage…Ads and create new ad content for your blog. Instead of logging into Google and choosing colors, size, type, etc…you can manage it all easily from your blog. After you create something here, you can save your options and then add it as a widget under Presentation.

You might have heard some news in the past year or so about Adsense Manager being blocked by Google. I’m not sure exactly what was happening there, but whatever was happening has been cleared up. One thing to check though is under Options, where you enter your account number, there is a thing at the bottom about donating a small percentage of your ad revenue to the plugin creators. This is not required to use the plugin. If you’d like to donate some money to them, I’m sure they would appreciate it, but that’s up to you.

Blog Ads: Shake your money-maker

Published
by
Chalupa
on March 4, 2008
in Getting Started
. 3 Comments

When Gmail first came out a few years ago, I remember there being a lot of talk about the ads. Friends of mine would go on tirades about how they were never going to use Google’s email service because they wanted to protect their privacy. They didn’t want these ads showing up. These ads that would find keywords in their emails and conjure up ads on the side. I also had a few other friends of mine who said they really didn’t care. The ads were just going to be text - nothing flashing nor colorful.

I’m glad I listened to my second set of friends because I’ve had Gmail accounts now since 2003 or 2004 and love them. They were right about the ads. They’re over there on the side and I rarely even realize they’re there. Google Adsense is very similar. You can insert ads on your blog, or website, that are just text on the side. Adsense is a little bit more complicated than the GMail ads though, because you can customize them to some extent, and choose where they are located.

Setting up an account is pretty easy. You just need an existing account with Google. One thing to keep in mind is that you can only create one Adsense account with your personal information. You’ll have to give them an address, SSN, etc for tax purposes and they won’t let you make multiple accounts. After you account is created you can creat five types of ads: Content, Search, Referrals, Video Units and Mobile Content.

For all ad types you can somewhat customize the size, shape, colors, etc of the ad. This is helpful when placing something on your blog/site in case you want something horizontal, vertical or have a particular color scheme. You can choose between just text, graphics and combinations. You can also restrict specific ads from showing up. I had one particular ad for some new wonder drug constantly showing up so I blocked it. If you happen to be selling some particular item or service on your blog/site you could also easily block competitor ads from showing.

Like most other services, there also happen to be plugins to easily integrate Adsense into Wordpress and other applications. I’ll be reviewing a particularly good one for Wordpress in the near future.

Statistics: Getting what you want

Published
by
Chalupa
on February 26, 2008
in Getting Started
. 0 Comments

Burger King knew what it was doing when it came up with the ad campaign, “Have it your way.” That’s all people really want; a burger that fits their needs, well, I guess with the exception of those who don’t eat hamburgers. Anyway, statistics plugins and packages are the same way. They won’t necessarily customize themselves for you, but there’s a wide enough variety of options that should allow you to have it your way.

Before you just grab something and install it, which is OK if you’re willing to do a lot of experimenting, you might want to do a little research first. What exactly do you want? Here are a few thing I would consider:

  • Cost - This seems like a no-brainer to me, but I always look for the free tools. Depending on your application though, you might want to find something “extra” professional.
  • Longevity - How long will your stats be available? Are only the last X hits available? Does your data accumulate for as long as you use it? In this case most people would prefer to see trends over time. Yes, it is nice to see what’s happened in the last 100 hits, but what if you receive 125 hits/day? You’ll never be able to compare your numbers to yesterday or last week or last month unless you manually keep track of your data. That would be a lot of work
  • Data Types - What kind of information are you getting? You should be able to track hits, time, browser, and referring links. Some packages will give you more information like pages visited, language, ISP, location of visitor, search engines, keywords, entrance pages, and exit pages. Do you really need all of that? Are you interested in some of that? Something to think about if you have to choose between a few.
  • Tying Data Together - It’s nice knowing where your hits came from, what referring links were clicked, and what pages were visited. It can also be nice to be able to track all of that information by a single visit.
  • Readability - Like everything else, how easy you can use a product can affect how often you use it and how happy you are. If your stats application has a lot of data but you can’t decipher any of it, you might want to find something else.

I know I don’t need to sing the praises of the great and powerful Oz, I mean Google. That just happens to be what I’m currently using for all of my Wordpress blogs. Google Analytics is free, it’s easy to setup, it lasts forever and I get a wide variety of data. I wouldn’t even begin to say that I understand all the ins and outs of it, but I’m learning. All you need is a Google/GMail account and you’re good to go. You can also share these stats with any other Google account. This can be handy if you personally have several accounts and want to see your stats from all logins, or if you have a joint blog with several friends/colleagues.

There is also a quick and easy Wordpress plugin called Google Analytics for Wordpress. After downloading and installing, you just need to tell it your account number. If you’d like to read more about this plugin I have a more extensive review here.

Google Analytics for Wordpress plugin

Published
by
Chalupa
on February 26, 2008
in Add-Ons and Plug-Ins and Other Software for Bloggers
. 1 Comment

If you have already setup a Google Analytics account and now need to add your tracking code to your Wordpress site, I highly recommend using a plugin. A plugin for this task eliminates the hassle of having to copy and paste that code into your template. Plus, you will not have to repeat this task every time you switch templates.

Google Analytics for Wordpress is very easy to install and setup. After you download and upload the folder to your plugins folder, you’ll need to activate it from the Plugins menu in Wordpress. Your next step will be to copy/paste your account number from Google Analytics into your plugin’s configuration page. Your account number can be found by logging into Google Analytics, clicking on the edit link for your account and then clicking on the Check Status link. From here you’ll be able to pick two types of code to paste onto your site or blog. The account number is within the code in both pieces of code.

You’ll then paste this account number into the appropriate box in your Google Analytics configuration page located in a sub-menu of Plugins. Some other options you can check are Track outbound clicks & downloads, Track AdSense clicks, Track extra Search Engines, Track the administrator and integration with Urchin.

To check your stats, you’ll need to login to the Google Analytics page to do so. This is normal. This plugin doesn’t import any stats to your Wordpress Dashboard.