If you have already setup a Google Analytics account and now need to add your tracking code to your Wordpress site, I highly recommend using a plugin. A plugin for this task eliminates the hassle of having to copy and paste that code into your template. Plus, you will not have to repeat this task every time you switch templates.
Google Analytics for Wordpress is very easy to install and setup. After you download and upload the folder to your plugins folder, you’ll need to activate it from the Plugins menu in Wordpress. Your next step will be to copy/paste your account number from Google Analytics into your plugin’s configuration page. Your account number can be found by logging into Google Analytics, clicking on the edit link for your account and then clicking on the Check Status link. From here you’ll be able to pick two types of code to paste onto your site or blog. The account number is within the code in both pieces of code.
You’ll then paste this account number into the appropriate box in your Google Analytics configuration page located in a sub-menu of Plugins. Some other options you can check are Track outbound clicks & downloads, Track AdSense clicks, Track extra Search Engines, Track the administrator and integration with Urchin.
To check your stats, you’ll need to login to the Google Analytics page to do so. This is normal. This plugin doesn’t import any stats to your Wordpress Dashboard.
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